Building an Audience

 Today I deleted my blog account on Medium.com. The site was recommended to me a year ago by an avid reader who enjoyed the convenience that Medium provided. He explained that the site had a built in audience for an array of topics and it would be an easy way to attract new readers. A little research turned up many positive reviews from both readers and bloggers along with a similar statement about having a built in audience from the Medium staff.  Fast forward to beginning of 2018. Medium had changed it’s model in the summer of 2017 towards monetizing their content. This is unsurprising, as many websites are using this business model. As a result of the change, I noticed less and less people organically reading my posts. I became suspicious that I was driving everyone who read my posts to Medium.com instead of my own website.   Post your work where it will create the most benefits for you!!   The audience for what we create should be of the upmost importance. Having a group of people who are genuinely engaged, who actually care about our work is a highly valuable resource. We need to be aware of how websites use our content to monetize themselves and how social media platforms use marketing to trick many of us into creating a larger audience for them, not for us.

Today I deleted my blog account on Medium.com. The site was recommended to me a year ago by an avid reader who enjoyed the convenience that Medium provided. He explained that the site had a built in audience for an array of topics and it would be an easy way to attract new readers. A little research turned up many positive reviews from both readers and bloggers along with a similar statement about having a built in audience from the Medium staff.

Fast forward to beginning of 2018. Medium had changed it’s model in the summer of 2017 towards monetizing their content. This is unsurprising, as many websites are using this business model. As a result of the change, I noticed less and less people organically reading my posts. I became suspicious that I was driving everyone who read my posts to Medium.com instead of my own website.

Post your work where it will create the most benefits for you!!

The audience for what we create should be of the upmost importance. Having a group of people who are genuinely engaged, who actually care about our work is a highly valuable resource. We need to be aware of how websites use our content to monetize themselves and how social media platforms use marketing to trick many of us into creating a larger audience for them, not for us.

joseph peaks